Celebrating Male Body Confidence

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To celebrate Mental Health Awareness week, we’ve gathered seven of our brand ambassadors to promote male body confidence. We loved the Loose Women images so much we’ve recreated our very own.  Check out the Jacamo unretouched image featuring three Invictus Games’ athletes, the star of Channel 4’s The Undateables – Tom Morgan, and some of our finalists from the critically acclaimed Real Man Runway model competition! Every model has his own body confidence story to tell in order to encourage other men to feel good about the way they look  – whatever their shape, size or story.

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Jaco Van Gass, 29 GB Para Cyclist and Invictus Games Athlete said: I usually wear an arm sock over my left arm where it’s been amputated, without the sock I feel very exposed, almost naked. But today it felt different, I wanted to show all my scars and marks with the hope that someone else will draw something positive from it.”

When questioned on whether there is enough representation in the media, of men and their different body types, Real Man Runway finalist Michael Clarke, 43, commented: “We’ve become conditioned to expect the unobtainable (or hard to maintain) body image, rather than what we see in the mirror”

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