British seaside resorts are the inspiration for our Brighton life trend. Evolving from a preppy style, this look has a nautical, laid back and smart-casual feel. Breton stripes, blazers and rolled up shorts are at its core while we will also see geometric patterns, oxford style shirts and embroideries.

The colour palate is traditionally nautical in influence and features blues in many shades from deep navy though to sky blue, with accents of crisp white and vibrant red.

Wear with a pocket square, a panama hat and boat shoes to be beach promenade ready!

Label J Jacket Label J Lace Pumps Label J Salvage Jeans Penguin Lace Up Pumps Bird Print Short Sleeve Shirt Label J Printed Chambray T-Shirt Label J Stripe Panel T-Shirt