The sun’s out, and Joe’s back – showing you how it’s done in our new summer arrivals.

Breathable fabrics, classic cuts, and relaxed styles built for beach days and game days – so you can focus on the moment, not your fit. Because when it looks right, it feels right. And when it feels right… you get the nod.

Introducing The Nod Crew: a campaign with Joe Marler and Jacamo celebrating modern masculinity, self-expression and great personal style. Whether it’s a bold outfit choice or simply wearing what makes you feel good, every man deserves recognition and to get the nod. Through unexpected moments of encouragement and a universally understood gesture, we’re inviting men across the UK to show appreciation, spread positivity and champion confidence in one another, helping more men to get the nod for expressing their style with confidence.